Respond to new digital challenges by leveraging new market potentials. To support the digital transformation process, we conduct market analysis, perform business model assessments and improve integration of sales & marketing channels.
Today’s markets are changing at a velocity never witnessed before. With new technology developments substantially impacting your customers behaviour, your markets, your business model.
We support our customers with detailed market analysis and valuable technology insights, and hereby help to structure and respond to these changes. We help you to re-focus your business model, assessing your enterprises market positioning and developing new innovative concepts and solutions for your business.
Business model assessment
Innovation comes along with a series of questions to be answered, in terms of operational structure, sourcing strategy, market approach, customer and product focus. A solid competitive analysis is a critical starting point to your company’s strategic re-alignment process.
Based on our analysis results, you can clearly appreciate which features make your product distinctive and unique, what aspects of your service-offering are requested and valued by your customers, and which simply aren’t.
We help to assess your business and operational model, in order for you to focus on systematically developing your customer-offering, expanding customer engagement and interaction, setting-up a delivery model that aligns with your business strategy and maximises your returns.
Channel harmonisation & integration
Whether B2B or B2C your customers increasingly expect a seamless interaction with your enterprise across multiple channels. A diversified use of sales & marketing channels by your customers for example, is generally described as ‘channel skating’. From a company standpoint this means communicating, ordering, selling and servicing across many different portals, platforms and market places, as well as across a series of technological devices.
VenturesCup offers support in developing multi-channel sales & marketing and sourcing strategies. We help our clients define and develop the technological basis, to best integrate the customer- and provider-channels you are servicing on a daily basis.
IT due diligence
Promising visions, poorly realised will fail. Often start-ups lack the required technology expertise to select the right IT architecture for their new business model to be realised. If these technological weaknesses aren’t discovered and corrected early in the process, the resulting limitations can jeopardise the entire future operations.
Our IT-architects know the most recent trends in the market, the Do’s and Dont’s when it comes to the different technologies available. We support investors, such as venture capital firms investigating a promising start-up opportunity, with detailed technological due diligences, expert assessments, studies and more.